For far too long, sending bulk SMS campaigns has been liked. As a marketing manager, you receive little data or insights into campaign performance, making it and difficult to test, measure, modify and optimize campaigns.
Textlocal changes the game by bringing in unprecedented visibility to your SMS campaign performance. Using click-through data from Textlocal shortlinks and attachments as an indicator for customer engagement, you can now compose the right SMS message and send it to the right audience.
Compose the perfect SMS: What should an ecommerce company talk about in their offer text – new arrivals, free returns, lower prices or verified products? Should a finedine restaurant talk more about live band performances or post new food shots? Conduct easy A/B tests with different messages and decide what works best for your audience. Send, measure, optimize and repeat.
Know the best time to send offers & alerts: #MondayMania or #FridayFrenzy? Decide the best time of the day and the best day of the week for your promotional SMS offers. Forget what the marketing pundits say and let your audience vote.
Validate third-party databases: Choosing between different third-party database vendors has never been easier! Just send to sample audience in both databases, measure click response, call them, validate and purchase.
Understand your audience: Gain rich customer insights into customer behavior from Textlocal click reports including time of the click and device characteristics – browser, resolution, OS.